AlphaGraphics of Seattle, the leading digital printer in the Pacific Northwest has recently surpassed fulfilling 250,000 personalized magazine covers via a custom web-to-print workflow. A leading real estate and mortgage planning magazine publisher selected AlphaGraphics of Seattle in February 2007, to design, manage and maintain a web-to-print fulfillment solution that would allow clients to create high-end personalized magazine covers online.
Before going live in July 2007 AlphaGraphics of Seattle chose Bitstream technology as the core technology engine for the user interface and rendering engine and Printable Technologies for backend printstream creation. The Alphagraphics solution delivered user-friendly product workflows, user image and mailing list asset libraries, online proofing, spell checking, site branding and robust order management features.
Utilizing Bitstream’s Pageflex software AlphaGraphics of Seattle created product personalization options ranging from: personalized full-bleed 9”x12” front cover photos, pre-defined front cover images that include a small personalized inset photo, text copy and paste abilities for multi-paragraph article copy and headlines creation, upload full-page ad files or select pre-built ads, magazine name choices, personalized basic contact information, logo and signature scan file uploads and adjustable global color schemes.
Custom back-end database and variable data printing solutions allow substantial postage savings by batch processing individual web orders into consolidated USPS printstreams. This unique batch processing workflow “syncs” tens of thousands of individual mailing records with hundreds of individual magazine covers during printstream creation. Once ready, the final files are printed using two Xerox iGen3 110’s.
AlphaGraphics Seattle is a full-service printing company located in Seattle, Washington and is ranked the 69th fastest growing company in Puget Sound by Puget Sound Business Journal. AlphaGraphics of Seattle has been developing relationships with clients since 1989.