Digital clutter, ad blockers, and declining trust in digital advertising are just a few reasons the Harvard Business Review reports marketers are increasing their investments in traditional advertising and marketing tactics. Don’t get us wrong. Digital’s still a powerful tool. But it’s not the only marketing strategy you need. Today’s high-performing marketers are deploying a […]
The Benefits of Print Marketing Print marketing is extremely effective at reaching a targeted audience in a tangible, cost-effective manner. It helps evoke a more emotional response, which triggers brand retention, and works complementary to digital advertising. Let’s explore each of these topics in detail. Tangible Print provides a multisensory experience. Holding a brochure or flyer […]
In today’s digital environment, you might think that marketing tactics such as brochures, flyers, and postcards are less effective than in days past. Not so fast! In fact, print marketing is significantly more effective than ever. As marketers shifted efforts to digital, the online landscape has become increasingly cluttered. Print stands out even more now. Direct mail and […]
Brand consistency is essential to maximize the impact of your print materials. You want any messaging you send consumers to be immediately identifiable as your brand. This helps with retention and trust. The more consistent and recognizable your print materials are, the more effective they become. “It may not be sexy, but consistency is the secret […]
There are two marketing strategies that provide consistent ROI for your business: print and digital. So, which one is the best choice for your business? Let’s dive in and discuss the pros and cons of each approach so you can make an informed decision. Pros and Cons of Printed Materials When you read “print is […]
Over the 30 years that AlphaGraphics Seattle has been in business, we have developed strong partnerships with many local and national retailers, providing signs, floor and wall graphics, menus, and point- of-purchase displays. When Germany-based Infarm recently opened an office in the Seattle area, they contacted us to create the posters, price tags and recipe […]
With us already a third of the way through 2022, I’m writing to restart the efforts we make to stay in communication with our clients and partners. As it has been for many of you, Covid’s effect on AlphaGraphics has been sizable. Because many of our clients weren’t engaging in any in-person activities, they found […]
As we enter spring of 2022, paper availability continues to be an issue. In order to ensure timely completion of print projects, we strongly encourage you to plan far in advance even for projects that have normally been considered routine, & especially for those that are higher in quantity or use specialty materials. WHAT’S HAPPENING: A multitude […]
AlphaGraphics is proud of our reputation in the local market for the quality of work we produce, and for our broad and long-standing relationship with local non-profit organizations—more than 200 of which we partner with to produce their print, graphics or signage. In fall 2021 we began planning with Lynnwood-based PAWS to update the signage […]
