When it comes to direct mailing campaigns, many companies focus on the creative and messaging aspects of the campaign while overlooking one of the most crucial elements, the target list. Without a properly targeted audience, even the most creative and well-crafted mail piece will not generate a significant response. In this blog post, we will […]
We used our advanced variable imaging software to customize and print more than 28,000 unique postcards for this University of Idaho mailing campaign..