In the world of commercial print, color isn’t just a visual preference—it’s a critical part of your brand. Whether it’s a national campaign or a short-run project, consistent, accurate color reproduction across every press and substrate is non-negotiable.

That’s why AlphaGraphics Seattle has maintained our G7 Master Qualification since 2013.

The G7 methodology, developed by Idealliance®, is a globally recognized color calibration standard that allows printers to achieve visual consistency across all print processes. It ensures a shared language of color and tone between creative teams, brand owners, and the pressroom—something that used to be far more complicated (and costly) to achieve.

Each year, we re-qualify to ensure our equipment, processes, and staff are aligned with the latest color standards. This includes everything from offset and digital presses to wide-format and specialty substrates. Whether it’s coated, uncoated, synthetic, or specialty media, G7 methodology allows us to reproduce your brand accurately, from standard sheets to specialty applications.

What G7 Means for Our Customers
Visual consistency: Your brand colors stay true across different formats and platforms.

Production flexibility: We can shift jobs between presses without sacrificing quality.

Faster approvals: With less variation, soft proofs and hard proofs match expectations.

Confidence in the process: G7 gives you peace of mind that what you approved is what you’ll get.

Why It Matters in 2025
In a print market that’s increasingly hybrid—combining traditional offset with digital workflows—G7 bridges the gap. It gives our production team the tools to standardize and optimize color, no matter the job complexity or substrate.

AlphaGraphics Seattle remains one of only a few G7 Master Qualified facilities in Washington State. For over a decade, we’ve kept this commitment because we know our customers expect more than just ink on paper—they expect precision, reliability, and craftsmanship.